Common Exhibitor Mistakes

Match the exhibit, demonstrations, staffing, storage, and expected conversations to the available footprint before committing to a layout.

Assemble the important display elements, open the media, test the links, and rehearse any demonstration before packing for the show.

Plan where cartons, personal items, literature, and supplies will go so they do not crowd the exhibit, obstruct access, or spill into the aisle.

Printed material can support a relevant discussion, but it should not replace learning what brought the visitor to the exhibit.

Begin with an open question and adapt the conversation. A short relevant response is usually more useful than a standard long presentation.

Plan coverage and breaks so someone remains ready to welcome visitors. Eating, extended phone use, or computer work can make an occupied exhibit feel unattended.

A name alone may not support meaningful follow-up. Retain the visitor’s interests, questions, timing, permission to follow up, and the next step you discussed.

Record what was promised, who is responsible, and when it should be delivered before the conversation becomes difficult to reconstruct.

Use show communications for current information and dates, and review the Decorator Kit when it is available.