Exhibitor guide

Make Your Exhibit Count

Practical guidance for planning an inviting exhibit, meeting the right visitors, and following through after the show.

Start here Exhibitor Essentials Ten practical ideas for preparing, exhibiting, and following up. Before the show Planning & Logistics Set goals, use a suggested planning rhythm, and prepare materials and travel. On the show floor Booth Design & Staffing Create an open, understandable exhibit and prepare your team. Continue the conversation Leads & Follow-Up Choose your own contact-capture method, keep a backup, and respond promptly. Lessons from experience Common Exhibitor Mistakes Review avoidable problems that can make an exhibit less effective. Working tools Checklists & Templates Use concise planning lists, a conversation note, and a staff briefing outline.