Exhibitor guide
Booth Design & Staffing
Help visitors understand what you offer, enter the exhibit comfortably, and begin a useful conversation without negotiating a visual or physical barrier.
Design the experience
Make the exhibit easy to understand
Use the Three-Second Test
A passing visitor should quickly understand who you are, what you offer, and why it may be worth stopping. Lead with a short headline, strong contrast, and one clear offer.
Keep the Front Open
Avoid using tables or displays as a wall between staff and visitors. If space permits, an informal conversation area can help longer discussions without blocking the aisle.
Support the Message
Use readable signs, concise supporting material, captioned video, and QR links where they genuinely reduce paper or help visitors retain information.
Plan for Access
Preserve clear paths, reachable information, readable type, sufficient contrast, and alternatives to audio-only or visually dense presentations.
Prepare the team
Make conversations useful
Share Responsibilities
Make sure staff know the offer, common questions, pricing, demonstrations, contact-capture method, and next step. Schedule coverage and breaks so the exhibit stays welcoming.
Ask, Listen, and Respond
Prepare several open questions and listen before presenting. A relevant conversation is more valuable than delivering the same long explanation to every passerby.
Be Present
Stand when practical, make eye contact, and avoid eating, extended phone use, or computer work where it discourages visitors from approaching.
Offer a Reason to Act
Demonstrations, appointments, or show-only specials can be useful when they fit your goals.