Exhibitor guide
Planning & Logistics
Define what you want to accomplish, identify the people you most want to meet, and give your team enough time to prepare.
Work backward from the show
A Suggested Preparation Timeline
About 60 days before
Set Direction
Choose audiences and goals, sketch the exhibit, define the primary message and any show-only specials, and identify collateral or media that must be created.
About 30 days before
Confirm Logistics
Review the Decorator Kit when it is available, confirm shipping arrangements, and finalize travel and staffing plans.
About 14 days before
Prepare Engagement
Promote your appearance, test your contact-capture method and backup, rehearse conversations, and schedule appointments if useful.
About 7 days before
Check the Details
Pack and label materials, confirm deliveries and reservations, review staff responsibilities, and keep shipping instructions, service orders, travel details, and lodging reservations accessible.
Planning foundations
Goals, Audiences, and Planning Information
Define a Useful Outcome
Consider conversations, qualified contacts, demonstrations, appointments, bookings, sales, revenue, or return on investment. Select only the measures that help your organization judge the show.
Identify Priority Audiences
Potential audiences include dive travelers, retailers, educators, photo and video professionals, public-safety participants, conservation partners, and other members of the dive community.
Use Exhibitor Documents
Exhibitor documents and show communications provide important information and dates. The Decorator Kit describes tables, electric service, and other items that can be ordered for your booth. It also describes shipping requirements and will be available closer to the show.
Plan Shipping and Travel
Confirm labels, delivery instructions, material-handling requirements, lodging, transportation, and staff arrival times. Record shipping tracking numbers, and review the Welcome Letter when it arrives for current check-in and setup instructions. Keep shipping instructions, service orders, travel details, and lodging reservations accessible.